One Tree Hill wine

Challenge: 

One Tree Hill is a wine for the first time wine drinker. Wine drinking in India has always been reserved for the older consumer, with youth choosing beer and other spirits over wine. OTH is an attempt to introduce wine to novice drinkers - without the awkardness.

Approach:

One Tree Hill is a brand that talks to first-time and aspiring wine drinkers by making itself approachable, friendly and instructional. The label illustrates function with wit and humor, by making the information usually found on the back, brought to the forefront in a conversational manner.

Scope:

Brand discovery
Identity Design
Packaging
Marketing Collaterals

Work done for and during tenure at Lemon Design