I am a design and brand leader turning complex ideas into clear, human-centered experiences.
Over the past decade, I’ve shaped brands, digital products, and environments for startups, scale-ups, and global organizations—through strategy, identity, UX/UI, and experience design.
From leading creative teams to running my own studio, I focus on clarity, cohesion, and impact—crafting work that’s intuitive, memorable, and meaningful.
Background
I am a designer and brand strategist with over 14 years of experience that spans North America and South Asia. With a degree in Economics, I work with businesses on the complex and unique challenges that can be solved through the power of brand and design.
I work with founders, technologists, product leaders to understand and design for complexity. The intersection of brand, design and user experience is where I provide holistic solutions that are deeply rooted in research and strategy.
A hands-on designer who mentors and leads teams, I enjoy teaching the nuances of user interface and UX design. I have taught 3 cohorts at Brainstation Toronto.
Previous work experience
SVP, Brand & Communications, Mangata Networks: Led brand, UX, marketing, and communications across internal and external touchpoints. Built and executed the creative vision for the company, including communication materials, and global office design. Architected creative strategy for digital presence, visual brand, and user experience across all functions.
Lead Instructor, BrainStation: Taught UI design, guided projects, and provided professional feedback to professionals.
Founder & Creative Director, Brand Tonyc: Built brands for startups and scale-ups, leading strategy, identity, UX/UI, and spatial design.
Senior Visual / Product Designer, Canada Post: Designed scalable web experiences and contributed to the company’s design system.
Inhouse Freelance Designer, StoreBound: Created brand identity, design systems, and trade show concepts across physical and digital touchpoints.
Senior Graphic Designer, Lemon Design Pvt. Ltd.: Led brand identity, packaging, web, and environment design projects for diverse clients.
