I help brands verbalize, vocalize and visualize their essence. 

 

By applying strategic thinking to the process of design and brand building, I help brands find their unique identity.


 

My process involves studying micro & macro trends in culture, understanding the audience as real people & arriving at meaningful insights from research, all of which is applied to a brand's visual identity.

 
 

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Brand strategy

With a Masters in Branding from the School of Visual Arts in NYC, this degree has equipped me to create strong and meaningful brand experiences; covering the strategic, psychological, business, financial and cultural aspects of branding. I have worked with clients like MoMA and Major League Soccer to apply these learnings on live projects.

 


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Communication design

With rigorous training in design from the Portfolio Center in Atlanta, Georgia in 2009, I developed an interest and expertise in the fields of typography, information graphics, logo & identity systems, packaging and publication design. PC taught me importance of presentation and craft, along with design concepts that are backed by sound strategy. 


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Economics & Liberal Arts

My bachelors degree in Economics in 2008 from Fergusson College in India created a foundation for further specialization in branding. I am interested in how economic theories affect demand, supply and business, and how that can be applied to the design industry.