Unico Taco

Unico is a restaurant in New York City, that serves up tacos from around the world.

The BRIEF

Unico came to me with a vision to create a brand that resonated with the young demographic of the neighbourhood, but also told a story of inclusion.

The approach

By connecting the brand offering of global tacos with the political climate that exists in modern American culture today, the concept of 'Global fingerprint' was born. Simply put, it is a way to show that each one of us is unique, but it is all of us together that creates a truly global culture.

SCOPE OF WORK

Brand positioning
Brand story
Identity and visual language
Illustration
Menu and print collateral
Website
Storefront signage