School of Symbols

Founded by leadership coach and art therapist Kelly Lynch, School of Symbols is a series of workshops for teens to explore the meaning behind art, symbols and images. This experiential retreat is designed to spark curiosity, imagination, innovation and wellbeing among teens.

scope of work

Brand strategy
Identity & brand design
Brand guidelines
Marketing collateral design

BRAND POSITIONING

SoS needed a bold identity that would appeal to its audience. The approach was inspired by a modern museum aesthetic. The identity design is rooted in the simplicity of basic shapes which can be used as a window, a holding space, or a backdrop to the rich and artistic symbols that are explored by students.

These simple shapes become the window to the world of art and symbols, and play the role of supporting the rich and vibrant visual language.