Branding a Brazilian restaurant experience
How to create an authentic & memorable experience through design, space and messaging by going beyond a tourist's idea of Brazil, and taking back a rich experience.
'Boteco' literally means the local watering hole, and is a place for casual drinks and snacks. This inspired the brand to take on a casual and friendly atmosphere, but serve a fine-dining experience. The identity is a nod to the flora & fauna, arts & culture & culinary delight that makes up Brazil.
Scope of Work
Research - Elements of Brazil and competition in Pune city.
Brand positioning & target audience identification
Identity and visual language design
Spatial graphic design
Metaphors & inspiration
Art deco lettering, tile art, Amazonian flora and fauna, Brazilian cooking
Derived visual language & brand elements