Contemporary indian cuisine
aRoqa is a restaurant in Manhattan, New York, that celebrates the coming together of diversity and culture, merging Indian flavors with a global palate.
aRoqa wanted to communicate an elevated dining experience to its customers and reposition Indian cuisine in the minds of food enthusiasts to be inventive, contemporary and exciting.
A 'roqa' in Hindi means engagement, so the brand narrative was spun around the significance of an this lively and intimate occasion. The approach drew parallels between the poetic ceremony and the immersive culinary experience that aRoqa provides.
SCOPE OF WORK
Identity and visual language
Menu board and design
Business card holder
Logo as a signage on entrance