Rahi

Rahi is a restaurant based in Manhattan, NY that takes patrons on an artisanal culinary journey across India. 

The BRIEF

Rahi wanted to showcase the true flavours of India, found on the streets but elevated for the discerning New York audience.


 

The approach

We struck a balance between the grit of India and the bold vibrance of Indian people and the streets. The story talks of a traveler, or a ‘rahi’ who experiences the true taste of India. The identity and visual language is inspired by street art, distressed and hand-painted murals, and retro railway tickets.

SCOPE OF WORK

Brand positioning
Brand story
Identity and visual language
Menu and print collateral
Website

 
 
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 Moodboard and inspiration

Moodboard and inspiration