Tapestry

Located in the historic Greenwich Village in New York, Tapestry serves New American cuisine for an upmarket audience, through unexpected flavours.

The BRIEF

Tapestry wanted to cater to a global palate, and sought inspiration from the world over, interwoven in dishes with refreshing originality.


 

The approach

The brand's visual identity takes inspiration from a thread and it's journey, on a route to experience global cultures, unraveling layers of flavour and texture; like the warp and weft of a fabric. The overlap of thread creates layers and texture, drawing parallels to the culinary experience offered at Tapestry.

SCOPE OF WORK

Brand positioning
Brand story
Identity and visual language
Menu and print collateral
Website
Storefront signage & facade

 
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 Inspiration and colour moodboard

Inspiration and colour moodboard

 
 Brand identity extensions based on special events

Brand identity extensions based on special events

 
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tapestry-logo-branding-stationery
 
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 Logo etched onto brass in the interiors

Logo etched onto brass in the interiors