Plumage

Plumage is a design collective, that creates and sells handicrafts and clothing inspired by the indigenous craft of the Indian subcontinent. They came to us to capture this unique offering, so that it can be told through a a brand story and visual identity system.


Project done in partnership with Firebrand

 

Approach

Our approach explored how diversity unites us all, strengthens the fabric of our society, and pays homage to our rich past. Plumage brings these diverse crafts together, so that we can be proud of the culture we are part of. 

scope of work

Brand manifesto and story
Brand platform
Identity and visual language system
Collateral design

 
 The concept moodboard explored the beauty of a bird's plume, geographical beauty of aerial photography and the intricacy of Indian craft techniques.

The concept moodboard explored the beauty of a bird's plume, geographical beauty of aerial photography and the intricacy of Indian craft techniques.

 

BRAND STORY

Inspired by bohemia, rooted in nostalgia - Plumage tells the story of our rich, artistic diversity. A cultural expression that merges borders, blurs differences and preserves our collective heritage.

 

IDENTITY SYSTEM

 
 Primary identity and variations

Primary identity and variations

 
 Seal of authenticity | System to highlight crafts from various parts of the subcontinent

Seal of authenticity | System to highlight crafts from various parts of the subcontinent


 

Application

Application of identity and visual language to various print and packaging collateral

plumage_set.jpg
plastic_bag.jpg
plumage_bag.jpg
invoice.jpg
tags.png
Plumage_tissue_paper.jpg
plumage-tag.001.jpeg
plumage-box.png