Boteco
Branding a Brazilian restaurant experience
The Challenge
How to create an authentic & memorable experience through design, space and messaging by going beyond a tourist's idea of Brazil, and taking back a rich experience.
Approach
'Boteco' literally means the local watering hole, and is a place for casual drinks and snacks. This inspired the brand to take on a casual and friendly atmosphere, but serve a fine-dining experience. The identity is a nod to the flora & fauna, arts & culture & culinary delight that makes up Brazil.
Scope of Work
Research - Elements of Brazil and competition in Pune city.
Competitive positioning
Brand positioning & target audience identification
Identity and visual language design
In-house collateral
Spatial graphic design
Metaphors & inspiration
Art deco lettering, tile art, Amazonian flora and fauna, Brazilian cooking
Derived visual language & brand elements
Illustrations, patterns, colour inspiration
Brand Manifesto
A meeting ground for Bohemians to wander.
For poets to wonder. For musicians to sing & people to make merry. For revolutionaries to conspire, and for you to inspire.
It’s where you can.
In collaboration with: Firebrand | Image credits: Varkeolyar, Divya Desa (Blehlovesfood) & Janavi Kothari